Strategy & Values
We are really pleased to be able to share with you the BDA overarching strategy and values.
The result has been the creation of a core Vision, Purpose and set of Strategic Priorities that align with the operational plans of key partners.
Our Vision
Together, we will place bowls at the heart of every community as an accessible sport for all.
Our Purpose
To sustain, grow and develop the sport in partnership with the bowls family.
Our Strategic Priorities
Build Partnerships and Communities
Educate and Empower
Diversify and Innovate
Sustain and Grow
Build Partnerships and Communities
Ensure our role in the bowls family preserves the important connection with our partners and key stakeholders through the continuation of shared goals and objectives, aligning to our organisation’s vision of transforming bowls into an accessible sport for all.
What we will do:
- Nurture our partnerships.
- Build new communities.
- Use data and insight.
- Broaden our network.
Educate and Empower
Increase the impact we have on tackling inequalities through a more connected
and educated volunteer workforce who fully support our efforts at a local level and who represent a younger, more diverse group of people, ensuring the sport has sustainability into the future.
What we will do:
- Educate the workforce.
- Champion good Governance.
- Promote a safer sport.
- Empower our volunteers.
Diversify and Innovate
Continue to take the lead on driving inclusion with the view to improving the culture of our sport through more inclusive and innovative practices on the ground, linking into the whole sport inclusion strategy.
What we will do:
- Change perceptions.
- Improve the culture.
- Support our clubs.
- Raise awareness through events.
Sustain and Grow
Ensure we have tried and tested sustainability plans in place to recruit and retain volunteers and grow participation at our clubs, working closely with our wider network to broaden our reach and influence.
What we will do:
- Connect with Health and Wellbeing.
- Encourage new volunteers.
- Deliver new programmes and products.
- Continue to learn and develop.
OUR PRIDE VALUES
P
Passionate
R
Responsible
I
Impartial
D
Diverse
E
Empowering
Passionate
We see firsthand the positive impact of sport on people’s lives and we aim to inspire others with our passion for bowls.
Responsible
We are responsible and accountable for the investment we receive and commit to working collaboratively across the sport to maximise our impact. We have a responsibility to support the sustainability of our sport so bowls can be enjoyed for generations to come.
Impartial
Professional and courteous at all times, we are always impartial and make sure to treat all our partners and customers equally.
Diverse
We are committed to making the sport accessible to all, regardless of ability, gender, ethnicity, age, or background. We strive to achieve diversity and ensure fair representation across our organisation.
Empowering
We will empower clubs and their members to achieve their full potential by giving them the necessary tools and advice to thrive.
