Malcolm Douglas

Non-Executive Independent Director & Chairman

Malcolm was appointed as an Independent Non-Executive Director and elected as Chair in May 2017. Malcolm has a wealth of business experience notably as Group Managing Director of Swatch Group UK Ltd, Managing Director of Polar Electro UK Ltd, and as Global President of Polar Electro Group. He is now Executive Chair of Patterson Elliott Management Ltd, and is Independent Non-Executive Director at Anytime Fitness UK Ltd.

Malcolm’s role is to lead the Board, ensuring that the highest standards of probity & governance apply in relation to its organisation, development of its business, and its strategy in accordance with its purpose as set out in the governing document and all legal regulatory and requirements.

Malcolm also chairs the BDA Nominations Committee.

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Peter Thompson

Director, representing EIBA Ltd

Peter was appointed as Director in 2010 to represent the English Indoor Bowling Association Ltd. Peter is the EIBA’s Chief Executive, a position he has held since January 2009. He has 24 years of experience working in Sport predominantly in the areas of Commercial, Marketing, and Senior Management. His role on the Board is to ensure the sport of flat green indoor bowls continues to be an integral part of the BDA but to provide guidance/assistance in Governance and business operations.

Barry Hedges


Jon Cockcroft

Director, representing Bowls England

Jon was appointed as Director in 2020 to represent Bowls England. Jon is Bowls England’s Chief Executive, a position his has held since mid 2020. He has a number years experience of working in Sport predominantly in the areas of Commercial, Marketing and Senior Management. His role on the Board is to ensure the sport of flat green outdoor bowls continues to be an integral part of the BDA.

Lisa Graham

Managing Director, Bowls Development Alliance

Lisa is responsible for leading and supporting the BDA team and developing the overall strategy of the organisation. Reporting to the Board of Directors, she works closely with the Head of Development and Partnerships to ensure that the BDA meets the objectives of the Sport England funding. She also works closely with the CEO’s of the Bowls National Governing Bodies to ensure close collaborative working to develop the sport.

Paul Ashmore

Director, representing British Crown Green Bowling Association

Paul was appointed BCGBA Chief Executive Officer in April 2024. Paul has been involved in the Administration of Bowls for over 30 years. Paul prior to this appointment was the National Safeguarding Officer for the BCGBA since 2014 and has worked to develop National Strategies across the Sport of Bowls working in conjunction with the BDA. With long experience in the Financial Management of the Care Sector and for the past 8 years in Finance & Administration of an Independent Funeral Firm.

Paul Humphreys

Senior Non-Executive Independent Director

Paul was appointed as Director in 2022 as Senior Non-Executive Independent Director. Having played Bowls for nearly 30 years with stints in Short Mat, Outdoor and Indoor and even the occasional social game of Crown Green, he’s very familiar with the wealth of benefits the sport can bring to individuals, groups and communities. Professionally, Paul worked for the BDA in a number of roles up until 2018 and has since performed a range of operational roles within the Civil Service, first at the Ministry of Defence and currently within HMRC. Those roles have developed a skill set that includes strategic planning, growing sports participation, data capture and analysis, multi-partner delivery and performance management. Away from work and aside from the bowls green, Paul’s often found wandering around the long grass trying to identify his golf ball or exploring his home town of York.

Paul chairs the BDA Audit Committee.

Paul Humphreys

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