Strategy & Values
We are really pleased to be able to share with you the BDA overarching strategy and values.
The result has been the creation of a core Vision, Purpose and set of Strategic Priorities that align with the operational plans of key partners.
Our Vision
Together, we will place bowls at the heart of every community as an accessible sport for all.
Our Purpose
To sustain, grow and develop the sport in partnership with the bowls family.
Our Strategic Priorities
Support Good Governance
Uphold the core obligations of governing our sport well in partnership with the National Governing Bodies
Build Partnerships
Nurture relationships with our key parters and connect with new ones to expand the reach of bowls.
Develop Clubs, Facilities & Volunteers
Improve the capability and sustainability of our clubs, facilities and volunteer workfore.
Raise the Profile
Showcase and promote the game across all programmes and platforms.
Drive Inclusivity
Lead on the transformation of bowls as an accessible sport for all.
Support Good Governance
Uphold the core obligations of governing our sport well in partnership with the National Governing Bodies.
What we will do:
- Meet the requirements of the Governance Action Plan and the Code for Sports Governance
- Work collaboratively across the codes embedding good safeguarding practice
- Support the direction of policies and procedures across the codes to create consistency
- Be responsible, accountable, and fully transparent with Sport England funding in line with our agreed delivery
- Continue to improve transparency between the BDA and key stakeholders
Build Partnerships
Nurture relationships with our key partners and connect with new ones to expand the reach of bowls
What we will do:
- Strengthen engagement across community groups to broaden the reach and influence of the sport at a local and regional level
- Build and evolve on our positive relationship with all key stakeholders
- Continue to drive programme development with all our key partners
- Foster collaborative working on a local and national level, connecting members of the bowls family, sharing ideas and working together for the benefit of the sport
Develop Clubs, Facilities & Volunteers
Improve the capability and sustainability of our clubs, facilities, and volunteer workforce.
What we will do:
- Support and rebuild post Covid-19 and continue to deliver an excellent customer experience in alignment with our stakeholder operational plans
- Evolve the club offer to increase the reach and impact across the codes
- Work collaboratively to identify at risk facilities that have been impacted by Covid-19
- Lead on the development of a technological solution to support an insight and data-led approach across the sport
- Develop and embed a volunteer strategy
Raise the Profile
Showcase and promote the game across all programmes and platforms.
What we will do:
- Create engaging ways to raise the profile of the sport through joined up working
- Support the sustainability and development of the sport by exploring ways to generate income
- Undertake research to develop a better understanding of the impact bowls has on physical, mental and social well-being
- Support the development of a cross code engagement plan for the Commonwealth Games
Drive Inclusivity
Lead on the transformation of bowls as an accessible sport for all.
What we will do:
- Develop an inclusion and diversity strategy in close partnership with our key stakeholders
- Pilot ‘Inclusion projects’ to gain insight and learning for future delivery
- Take steps to evolve and diversify the Board as set out in the Governance Action Plan
- Continue to champion disability bowls and improve the experiences of current and future disabled participants, working alongside Disability Bowls England
- Drive forward on our ambition to level the playing field by increasing the number of women playing our sport
OUR PRIDE VALUES
P
Passionate
R
Responsible
I
Impartial
D
Diverse
E
Empowering
Passionate
We see firsthand the positive impact of sport on people’s lives and we aim to inspire others with our passion for bowls.
Responsible
We are responsible and accountable for the investment we receive and commit to working collaboratively across the sport to maximise our impact. We have a responsibility to support the sustainability of our sport so bowls can be enjoyed for generations to come.
Impartial
Professional and courteous at all times, we are always impartial and make sure to treat all our partners and customers equally.
Diverse
We are committed to making the sport accessible to all, regardless of ability, gender, ethnicity, age, or background. We strive to achieve diversity and ensure fair representation across our organisation.
Empowering
We will empower clubs and their members to achieve their full potential by giving them the necessary tools and advice to thrive.
