Strategy & Values

We are really pleased to be able to share with you the BDA overarching strategy and values. 

The result has been the creation of a core Vision, Purpose and set of Strategic Priorities that align with the operational plans of key partners.




Our Vision

Together, we will place bowls at the heart of every community as an accessible sport for all. 


Our Purpose

To sustain, grow and develop the sport in partnership with the bowls family.

Our Strategic Priorities

Support Good Governance

Uphold the core obligations of governing our sport well in partnership with the National Governing Bodies

Build Partnerships

Nurture relationships with our key parters and connect with new ones to expand the reach of bowls.

Develop Clubs, Facilities & Volunteers

Improve the capability and sustainability of our clubs, facilities and volunteer workfore.

Raise the Profile

Showcase and promote the game across all programmes and platforms.

Drive Inclusivity 

Lead on the transformation of bowls as an accessible sport for all.

Support Good Governance

Uphold the core obligations of governing our sport well in partnership with the National Governing Bodies.

What we will do:

Build Partnerships

Nurture relationships with our key partners and connect with new ones to expand the reach of bowls

What we will do:

Develop Clubs, Facilities & Volunteers

Improve the capability and sustainability of our clubs, facilities, and volunteer workforce.

What we will do:

Raise the Profile

Showcase and promote the game across all programmes and platforms.

What we will do:

Drive Inclusivity

Lead on the transformation of bowls as an accessible sport for all.

What we will do:

OUR PRIDE VALUES

P

Passionate

R

Responsible

I

Impartial

D

Diverse

E

Empowering

Passionate

We see firsthand the positive impact of sport on people’s lives and we aim to inspire others with our passion for bowls.

Responsible

We are responsible and accountable for the investment we receive and commit to working collaboratively across the sport to maximise our impact. We have a responsibility to support the sustainability of our sport so bowls can be enjoyed for generations to come.

Impartial

Professional and courteous at all times, we are always impartial and make sure to treat all our partners and customers equally.

Diverse

We are committed to making the sport accessible to all, regardless of ability, gender, ethnicity, age, or background. We strive to achieve diversity and ensure fair representation across our organisation.

Empowering

We will empower clubs and their members to achieve their full potential by giving them the necessary tools and advice to thrive.

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