Who we are

The Bowls Development Alliance is a partnership organisation with a core purpose to; ‘sustain, grow and develop the sport in partnership with the Bowls family’.

Created by the Sport’s National Governing Bodies to channel Sport England investment into the sport, the Bowls Development Alliance’s primary goal is to increase participation in bowls whilst ensuring the sport is inclusive and accessible for all.  It champions collaborative working across the sport and it works to develop NGB-affiliated clubs and their volunteers, safeguard participants and share best practice.

Sport England has recently unveiled its new strategy “Uniting the Movement”.  It is a critical time for the sport of bowls to articulate its contribution to boosting activity levels across the country and helping people realise the physical and mental benefits of playing sport. 

We look forward to working closely with our partners and developing a new, shared vision for growing participation in the sport.     

Working together to grow participation in bowls

Strategy, Vision & Values


We will sustain, grow and develop the sport in partnership with the bowls family. 


Together, we will place bowls at the heart of every community as an accessible sport for all.


PRIDE. We are passionate, responsible, impartial, diverse, and empowering. 

Our Team

Meet the team at the Bowls Development Alliance.

Nicole Flaherty

Business Operations Manager

Helen Price

Safeguarding Manager

 Ben Abrahams

Club and Community Development Officer (South-West)

Harry Urwin

Club and Community Development Officer (South-East)

Get in touch

If you are a member or volunteer of an affiliated bowling club or an organisation who is interested in talking to us about supporting or investing in the sport, then we’d love to hear from you!


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